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An introduction to making sensory-rich visitor experiences

This guide will lead you through creating sensory-rich visitor experiences as a way of broadening the ways in which visitors can engage with your place and its stories.

We all interpret the world differently. There is no wrong or right way to move through a space, take in a view or react to something. Sensory experiences not only connect people at a deeper level with nature but also create stronger, longer-lasting memories.

As well as making a visit more enjoyable and memorable, designing for the senses can:

  • Extend a visit.
  • Encourage repeat visits.
  • Create new routes and experiences for new visits, to ease pressure points and overcrowding.
  • Help to plan seating and resting points.

The activities and examples included in this guide are drawn from the work of the Sensory Trust, including the projects More Than Words and Language of Nature funded by the National Lottery Heritage Fund.

The guide includes:

  • Practical tools to help you identify and appreciate the sensory opportunities you already have.
  • Ideas and techniques to create inclusive and engaging sensory-rich experiences, activities and events.
  • How a sensory-rich approach can help to improve the accessibility of your visitor experience while enhancing that experience for all visitors.

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